SEO Copywriting: Damien Kelly of Netbooster Asia
Search Engine Optimization Copywriting
Damien Kelly a.k.a. “SEO Maximus”, Content Strategist, Netbooster Asia
Why do we need good content for SEO? Because good content gets votes in the form of links.
Creating effective landing page is creating good content. It involves the use of images, call to action, and short statements that drive a point. Length of pages and logical sequence are also important.
Writing for paper and writing for online copies are different.
Tips for writing good web content
- Work with your designer
- Scanability: highlight keywords
- Navigation: move detailed info to secondary pages
- Writing to be read: headlines and subheads, lists, captions, and hyperlinks
- Writing to be found: meta tags, keywords in your title and description
- Terms to avoid: don’t call attention to web artifacts (Don’t use “CLICK HERE” as anchor text — he mentioned Adobe ranking number one for the keyword “click here”.)
- Don’t think of quantity
Lessen the wordcount as much as possible. The more words on your page, the less people read. Base on his experience, some of his article get 10s of thousands of visits a day, and Google penalizes bad content.
Damien ends with an encouragement for all web copywriters: Copywriting for the web is not easy, and not everyone can do it, so you should be passionate about it and love what your doing.
In Q&A, Damien emphasizes again that he’d stay away from using “Click Here” in his content. Hmm. I didn’t quite get why, and I wonder why too. I should ask Abe. :)
In an SEO Standpoint…
unless you want to rank for “click here”, you had better start using targeted anchor text wherever and whenever possible because there is really nothing to do but click on the links in all web sites
Hello :)
I hear that NetBooster Asia has a lot of know-how in terms of European Online Marketing.
Probably, he is speaking from a POV very different from the Asia Market — hence, your referral to Mr. Abe.
Copywriting really isn’t easy. This is a fact. It all boils down to strategy on being able to be read by search engines and read by internet users all at the same time :)
My two cents worth.
best regards