Affiliate Marketing Best Practices
Anders Barris, President, Asia Century Multi-Advertising Inc.
Anders begins by sharing his background, starting with his success in wholesale-ing and retailing magic tricks/toys in department stores and Home TV shopping. (Side note: If magic is a sale-able niche, now is the time to run your imagination wild. There surely is a special, probably unexplored, niche out there for you.)
Affiliate marketing increases visitors, sales and subscribers ONLINE and generates leads to sell your product OFFLINE.
The idea of affiliate marketing is to get websites and blogs to do the online advertising for you. If your message is spread over hundreds or even thousands of websites you will be able to reach more people. These websites/blogs can run banners, send email blasts, and do write ups and promote your product or service to their visitors/users. And you can either use an in-house affiliate program or you can use an Affiliate Network company.
Why will others promote your products? Since websites and blogs need to earn money they rely heavily on affiliate networks to provide them with revenue. Affiliate marketers take this to their advantage.
Affiliate Marketing Glossary:
- CPM - Cost per thousand impressions
- CPC - Cost Per Click, with IP Blocking and only counting unique clicks
- CPA/CPL - Cost Per Action or Lead
If you have a website with some traffic, make it grow, make money and give your visitors something they are interested in. With a blog or website you have the opportunity to promote products to your users, but you have to make sure that you get products, which fit your users.
Offer good content in weekly emailblast to your subscribers. While most of us would only provide good content on our sites, very few take time to emailblast our content. Some sites give away prizes, and some offer something free (like free funny photos, or free comics) in exchange for leads.