Posting this just now because I didn’t have time to finish it last night. Before I knew it, the conference was coming to a close and I had to spend the last hour talking to people and taking as much photos as I can. :)
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For the Site Clinic, the panel consists of Hans [...]

Search Engine Optimization Copywriting
Damien Kelly a.k.a. “SEO Maximus”, Content Strategist, Netbooster Asia
Why do we need good content for SEO? Because good content gets votes in the form of links.
Creating effective landing page is creating good content. It involves the use of images, call to action, and short statements that drive a point. Length of pages [...]

Revenue Models for Social Networks
Mike Palacios, Managing Director, Havoc Digital
The Philippines first-ever online promo on a social network: Sprite Magpakatotoo Ka on the Net (2000). Sprite, through McCann Erickson, contacted Pinoy Exchange to advertise this promo: “Post your Magpakatotoo Ka Moments for a Chance to Win a Palm Pilot III”.
Social networks are redefining the traditional [...]

Affiliate Marketing Best Practices
Anders Barris, President, Asia Century Multi-Advertising Inc.
Anders begins by sharing his background, starting with his success in wholesale-ing and retailing magic tricks/toys in department stores and Home TV shopping. (Side note: If magic is a sale-able niche, now is the time to run your imagination wild. There surely is a special, probably [...]

Internet Connectivity and the SME Market
Jerahmeel A. Azurin, Marketing Head, PLDT SME Nation
He starts by saying that there are currently 700,000 PLDT myDSL subscribers nationwide. And it’s PLDT’s 80th anniversary. (Happy Anniversary!) :) He introduces PLDT SME Nation, which caters specifically to the needs and requirements of the SME Market.
Turns out, 99.6% of all registered [...]