Another SEM Learning Experience
I just came from a meeting with a potential SEO client, thanks to Arnold Gamboa who, for some reason, believes so much in what I can do. (Haha, you do, right?). Anyway, I’m not about to disclose details, but I just have to blog the things that were going on in my head while the client meeting was in full swing.
The client’s requirement was simple: They want to have a nice website that will get a lot of traffic from search engines. The Web Design and Development is being taken care of already by Arnold’s group. But since SEO’s not their core competency (as they would claim), they had to ask someone else to do it for them. What’s tricky was, these clients didn’t really anticipate that Search Engine Optimization services would cost them.
So there I was again, feeling as if I was teaching a kid tie his shoelaces — while SEO’s somehow second nature to me, it’s tricky introducing the concept to people who barely have any idea of what it is about. It’s difficult, as I had to stop every time I’d say (very simple) jargons like “on-page”, “off-page”, “organic ranking”, “keyword research”, etc, and try my best to explain them. And we had to sit down for 2 long hours just to listen to their demands. So. Toxic. :P
Over all, however, it was still a very good learning experience. It is, after all, in situations like this when you become fully aware of the actual concerns and questions of the clients, and you learn to address their needs as they come. It is, after all, what SEO Specialists are for.

Posted April 30, 2007
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Hi. I'm